The purpose of “Come for a Bento” is to “change the way of life”, serving all college students with high-quality dishes, full-service and reasonable price range. The three-month end of 2015 is the preparation period, and the company registration is required at this stage. Central kitchen siting, distribution point negotiations, recruitment and team building, etc.

The core of the catering platform project is “centralized processing, distributed distribution, and distributed sales”. The so-called centralized processing uses the large capacity of the central kitchen to achieve the large demand supply for students; the distributed distribution is processed through the company’s distribution team in the central kitchen. After the catering is distributed, it will be distributed to the distribution points of each school for further sales. The distributed sales will rely on the canteens, off-campus stores and third-party take-out platforms to spread sales development strategies at the distribution points of each school.